Video’s Game Changers Original programming has taken TV and online video to new levels. With the ability to bypass networks and offer up on-demand entertainment with the type of content that consumers will actually watch, original programming will change the way TV is watched. But what this means for media buyers and sellers remains to be seen. The Digiday Video Breakfast will explore the opportunities and challenges to this new world.
Kathy Kennedy is a brand manager at PepsiCo, where she has produced solid results on both the Propel and Diet Pepsi brands. As brand manager on Diet Pepsi, Kathy led the execution of Diet Pepsi’s re-launch plans, including Valentine’s Day integrations and digital initiatives. Prior to Pepsi, Kathy spent three and a half years at Kraft Foods
Karl House, vp of sales, Deca
As vp of sales, Karl House is primarily responsible for developing new business and managing sponsorship sales at Deca. His team integrates top-brand advertisers across Deca’s digital lifestyle properties. Prior to joining Deca in 2008, Karl served as group advertising director for Money Media, a Financial Times company, where his team generated revenue across a network of prominent financial websites.
Ritu Trivedi, svp, director of digital strategy & partnerships, MediaVest USA
As svp, director of digital strategy & partnerships, MediaVest USA, Ritu Trivedi drives digital strategy upstream for more integrated digitized media solutions across all channels. She serves as the digital lead on MediaVest clients including Kraft and Bristol-Myers Squibb. A 15-year digital veteran, Ritu most recently served as managing partner, media director at Mindshare, where she was the digital lead on Unilever. Prior, she worked at DraftFCB and Universal McCann.
Karen Cahn, general manager of original video, AOL
Karen Cahn is the general manager of original video at AOL, spearheading the company’s strong push into original video programming. In her current role, Karen manages the strategy, sales, and execution of AOL’s slate of original programs. Previously, Karen spent 10 years at Google, where she held various leadership roles in search, video and display advertising. Most recently, she ran branded entertainment for YouTube.
Jahn Wolland, national sales director, online video, Microsoft Advertising
Jahn Wolland is the national sales director for online video and advanced TV at Microsoft Advertising. He is responsible for driving sales of Microsoft’s Online Video portfolio of assets and original programming as well as their optimization engine for targeted TV buying.
Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Video marketing executives
Technology and service providers
Media and press