JoAnna Foyle Abelvp, strategic accountsAdap.tv
JoAnna manages the team responsible for Adap.tv’s largest and most valuable customers across agencies, publishers and portals. JoAnna spent the first half of her career working in digital media agencies like HookMedia and MPG | Media Contacts and full-service digital agencies like Carat Fusion. JoAnna then shifted her focus to work in portal and technology companies like Yahoo, Rapt and Microsoft. Most recently, JoAnna served as vp of marketing at FreeWheel, creating and building the brand for the publisher-focused video technology company.
Karen Cahngeneral manager of original videoAOL
Karen Cahn is the general manager of original video at AOL, spearheading the company’s strong push into original video programming. In her current role, Karen manages the strategy, sales, and execution of AOL’s slate of original programs. Previously, Karen spent 10 years at Google, where she held various leadership roles in search, video and display advertising. Most recently, she ran branded entertainment for YouTube.
Domenic DiMegliovp of distribution and operations for the Entertainment, Sports & News groupCBS Interactive
Domenic DiMeglio is vp of distribution and operations for the Entertainment, Sports & News group at CBS Interactive. He is responsible for running the CBS Audience Network, managing the EST business and overseeing the group’s business intelligence team. Domenic has held various roles during his seven years at CBS Interactive in both finance and operations. He started his career in KPMG’s technology and entertainment practice and then spent several years in finance at Primedia before joining CBS.
Karl Housevp of salesDeca
As vp of sales, Karl House is primarily responsible for developing new business and managing sponsorship sales at Deca. His team integrates top-brand advertisers across Deca’s digital lifestyle properties. Prior to joining Deca in 2008, Karl served as group advertising director for Money Media, a Financial Times company, where his team generated revenue across a network of prominent financial websites. He developed and managed million-dollar relationships with clients such as Barclays, Fidelity and Charles Schwab. Before Money Media, Karl worked as national sales director at CampusLink, where he sold sponsorships to Fortune 500 companies targeting college students.
Kathy Kennedybrand managerPepsiCo
Kathy Kennedy is a brand manager at PepsiCo, where she has produced solid results on both the Propel and Diet Pepsi brands. As brand manager on Diet Pepsi, Kathy led the execution of Diet Pepsi’s re-launch plans, including Valentine’s Day integrations and digital initiatives. Prior to Pepsi, Kathy spent three and a half years at Kraft Foods, where she delivered double-digit growth on the highly profitable Planters NUT-rition business. Prior to Kraft, Kathy worked in media planning at Carat and Mindshare and at Gillette in brand marketing.
Chris Louievp of product leadership for advertising effectivenessNielsen
Chris Louie is vp of product leadership for advertising effectiveness at Nielsen, a global provider of information and insights around what consumers watch and buy. In this role, Chris is responsible for helping Nielsen’s advertiser, agency, publisher and network clients drive higher ROI from their campaigns on every screen. He leads product marketing for Nielsen’s Advertising Effectiveness solutions, including the Nielsen Campaign Ratings and Nielsen Brand Effect product suites, which measure advertising reach and resonance across platforms. In an earlier role leading Nielsen’s media strategy group, Chris helped develop Nielsen’s social media strategy and created its Media Analytics practice. Prior to Nielsen, Chris was an engagement manager at McKinsey, consulting the world’s largest media and technology clients on strategy and marketing & sales.
Chip Scullyvp of online video advertisingExtreme Reach
Chip is the vp of online video advertising at Extreme Reach. In his role, Chip is responsible for driving sales of the company’s growing portfolio of online solutions, helping existing traditional TV clients realize online video opportunities and helping all offices implement service solutions that enable brands and agencies to unify video campaigns into one TV everywhere experience. Chip comes to Extreme Reach after four years as the senior director of Advanced TV and online video sales at Microsoft. In that role, Chip started and led a team that launched Microsoft’s advanced TV marketplace, the result of acquiring Navic Networks in 2008. That marketplace grew to 32 cable networks with over 200+ advertising clients such as American Express, Kraft and General Motors. Prior to working for Microsoft, Chip drove TV, digital, print and multi-media sales at ESPN.
Ritu Trivedisvp, director of digital strategy & partnershipsMediaVest USA
As svp, director of digital strategy & partnerships, MediaVest USA, Ritu Trivedi drives digital strategy upstream for more integrated digitized media solutions across all channels. She serves as the digital lead on MediaVest clients including Kraft and Bristol-Myers Squibb. A 15-year digital veteran, Ritu most recently served as managing partner, media director at Mindshare, where she was the digital lead on Unilever. Prior, she worked at DraftFCB and Universal McCann, where she worked with clients including Coca-Cola, GE, Lowe’s Home Improvement, Absolut, HBO and Dannon.
Jahn Wollandnational sales director, online video and advanced TVMicrosoft Advertising
Jahn Wolland is the national sales director for online video and advanced TV at Microsoft Advertising. He is responsible for driving sales of Microsoft’s Online Video portfolio of assets including, MSN, MSNBC, and original programming as well as their optimization engine for targeted TV buying. Previously at Microsoft, Jahn spent several years in senior sales roles, where he managed accounts such as GE, Verizon, Samsung, Comcast and Starwood and was responsible for the first-ever live video event broadcast on the MSN Homepage. Prior to joining the Digital Media group, Jahn spent three years managing Microsoft’s Enterprise Software relationship with GE. Prior to joining Microsoft, Jahn spent six years selling enterprise software for Oracle Corporation.